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Once Upon A Brand…


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True Religion

Who we are… True Religion Brand Jeans was established in December of 2002 to take denim in a refreshing new direction. The Los Angeles based premium denim company has become known for its intense attention to detail: from the fashion-forward seams, to the remarkable embroidery and innovative hand-sanded vintage washes, True Religion Brand Jeans has distinguished itself as a leader in the high-end denim market for men, women and kids.

Franklin & Marshall

Franklin & Marshall was founded in 1999 on the intuition of 2 young entrepreneurs, Giuseppe Albarelli and Andrea Pansiero, who since then have transformed their ambition, skills and ideals into a successful brand that is well known for its vintage-influenced design. For this brand the word 'vintage' (from the French phrase l'age du vin meaning the vintage of a wine) refers to the continued search for clothing and personalisation in order to express one's identity. The vintage t-shirt and sweatshirt becomes a memory of a moment in one's life, an item that improves with age just like a fine wine. The symbol of this unique and ever-innovative spirit is as old 1970s sweatshirt from Franklin & Marshall College in Lancaster, Pennsylvania that Gieseppe and Andrea found in a secondhand market in London. For this duo, who were always fans of North American culture, that sweatshirt was the inspiration for what would become a hugely successful idea; to bring American college style to Italy. From that one single garment, comfortable and full of history, the idea was born to develop a simple and esaily recognisable youth clothing line.

Diesel

Diesel, the high fashion casual brand, was created in 1978. This was a time when Renzo Rosso was weaving other successful brands like Katherine Hamnett, Replay, and Goldie through his Genious Group of Companies until he finally took control of Diesel in the year 1985. In Diesel, he found a name that was short, easy-to-remember. By 1990 a global marketing strategy was put in place, six years down the line Diesel's first flagship store came up on New York City's Lexington Avenue. The brand is largely unaffected by fashion fads, it is innovative and, at times, radical too -- but it always shows careful attention to detail with focus on the selection of quality materials and production techniques. Offering a wide range of apparel and accessories, each of Diesel's products delivers an individual statement to the user. The main product lines are: Diesel a wide male and female collection mainly focused on denim, which is full of unique details and new washes, treatments and finishes. It's 5-pocket range showcases over 40 different models and 50 washes. 55DSL a strong and independent sportswear and casual collection, featuring anti-gravity clothing for the new generation and for lovers of intense action and emerging extreme sports.

Levis

The Birth of Jeans... Founded in 1853 by Bavarian immigrant Levi Strauss, Levis Strauss & Co. is one of the world’s largest brand –name apparel marketers with sales in more than 110 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. The leading products are sold under the Levi’s, Dockers and Levi Strauss Signature brands. In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the world's first jeans - Levi's® jeans - were born. Today, the Levi's® trademark is one of the most recognized in the world and is registered in more than 160 countries.

adidas Sport Style

The adidas Sport Style division is directed at the style- and fashion-conscious consumer who still desires the look and attitude of sport but in a new, more sophisticated interpretation. It is the foundation in sport that adidas and this consumer share that makes this division so exciting and full of potential.

EA7

The EA7 ranges that have been released since its creation have really caught the eye of the fashionable casual clothes wearing guy who wants a track top, a pair of joggers or casual EA7 t shirts with a top name adorned across the chest.

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